Airline E-Commerce

Airline E-Commerce

4.11 - 1251 ratings - Source

Since the first few airline tickets were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to airline businesses, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling, but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation: * E-Products * E-marketing * E-Sales and Distribution * Web Customer Service * E-Commerce Organizations * E-Commerce Strategy Modern day technology such as mobile desktops, social media, wearable computing and virtual applications are some of the major platforms used by airlines to advertise and sell their products to consumers. With a wide range of references and examples of leading companies from the airline industry and beyond, this book explores the various organizational structures to manage e-commerce. Written by an airline e-commerce expert, Dr. Hanke provides unprecedented 'behind-the-scenes' details of how airline e-commerce works. This book is a crucial companion for both students and practitioners alike who aim to excel in this area, as well as those who are interested in sales, marketing, customer service, and strategy.366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 (2015) a€œQantas rolling out auto check-in across domestic network, a€ ... (2013) a€œSpeed demons and slowpokes: These are the travel industry benchmarks, a€ ... advertising agencies 2014: a buyera#39;s guide, a€ MIR_1304_anbsp;...

Title:Airline E-Commerce
Author: Michael Hanke
Publisher:Routledge - 2016-05-20

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA