Knowledge and Innovation in the New Service Economy

Knowledge and Innovation in the New Service Economy

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'Knowledge and Innovation in the New Service Economy is an interesting book that provides a good overview of recent trends in the service sector. . . . This book is recommended for libraries supporting upper division and graduate programs in international business and e-commerce, or for those who want a thorough overview of the knowledge-based service economy.' - Steven W. Staninger, Business Information Alert Knowledge and innovation are key factors contributing to growth and prosperity in the new service economy. This book presents original, empirical and theoretical contributions to address the economic dimensions of knowledge and the organisation of knowledge intensive activity through specialised services. Specific analyses include: * macro statistics to highlight the contribution of services to economic activity * firm level survey data to identify and consider client relations * case studies of four innovation-oriented business services.As well as handing over any necessary development information and knowledge, ArtHouse produces a a#39;graphic standards manuala#39; for many of its clients. This is common amongst advertising agencies, where a guide to managing corporateanbsp;...

Title:Knowledge and Innovation in the New Service Economy
Author: Birgitte Andersen
Publisher:Edward Elgar Publishing -

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