Monster Loyalty

Monster Loyalty

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Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her qLittle Monstersq - passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community. From the Hardcover edition.We see this all the time with companies who will give heavily discounted offers to new customers to get them in the door while ... current customer satisfaction by far (8 percent), beat out in mediocrity only by health care (4 percent) and Internet services (4 percent), ... One quick scroll of the Yelp page for Time Warner Cable in Austin, Texas, shows just how many customers are upset at how theya#39;re treated .

Title:Monster Loyalty
Author: Jackie Huba
Publisher:Penguin - 2013-05-02

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