New Media and Popular Imagination

New Media and Popular Imagination

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New Media and Popular Imagination places the current technological upheaval in audio-visual culture in the context of previous periods of twentieth-century media innovation. Examining popular and industry responses to the introduction of radio, television, and digital media into the home, the book underscores the continuities and disjunctions in the ways in which electronic media have been anticipated, promoted, and resisted in twentieth-century America.65 ABC also announced plans to promote The Runner across its programme schedule, with on-screen bugs and lower-third crawls updating clues ... to place surreptitious anti-drug messages in prime-time programmes as an alternative to traditional public service commercials.69 Surveying the new ... 2002 reality series No Boundaries, sponsored by the automobile manufacturer Ford, featuring contestants driving and winning Ford Explorer SUVs; the programmea#39;s title itself echoes theanbsp;...

Title:New Media and Popular Imagination
Author: William Boddy
Publisher:OUP Oxford - 2004

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