Religion and the Marketplace in the United States

Religion and the Marketplace in the United States

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Alexis de Tocqueville once described the national character of Americans as one question insistently asked: qHow much money will it bring in?q G.K. Chesterton, a century later, described America as a qnation with a soul of a church.q At first glance, the two observations might appear to be diametrically opposed, but this volume shows the ways in which American religion and American business overlap and interact with one another, defining the US in terms of religion, and religion in terms of economics. Bringing together original contributions by leading experts and rising scholars from both America and Europe, the volume pushes this field of study forward by examining the ways religions and markets in relationship can provide powerful insights and open unseen aspects into both. In essays ranging from colonial American mercantilism to modern megachurches, from literary markets to popular festivals, the authors explore how religious behavior is shaped by commerce, and how commercial practices are informed by religion. By focusing on what historians often use off-handedly as a metaphor or analogy, the volume offers new insights into three varieties of relationships: religion and the marketplace, religion in the marketplace, and religion as the marketplace. Using these categories, the contributors test the assumptions scholars have come to hold, and offer deeper insights into religion and the marketplace in America.David Riesman and Reuel Denney, a€œFootball in America: A Study in Culture Diffusion, a€ in Individualism Reconsidered and Other Essays, ed. David Riesman ( Glencoe, Ill.:Free Press, 1954), 248. Bellah, a€œCivil Religion, a€ 10; Paolantonio, Howanbsp;...

Title:Religion and the Marketplace in the United States
Author: Jan Stievermann, Philip Goff, Detlef Junker
Publisher:Oxford University Press - 2015-01-15

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